How to shine on camera
How To Shine On Camera is an online training program for anyone who needs to step in front of a camera (either willingly or reluctantly) and deliver a professional, confident and polished performance.
Nailing your on-camera performance isn’t just about fame and fortune – although if this is what success looks like for you, then I say go for it!
Whatever industry you’re in, video content is king. So, by polishing your presentation, you’ll produce better quality content which means a more engaged audience and increased brand awareness.
I’ll show you how to control your nerves, dress for success and polish your key messages.
Once you master these techniques you can step into the limelight with confidence.
Oh and the best news is this course counts as professional development so it’s totally tax deductible. So what are you waiting for?
Whether you’re an expert in your field, a budding TV presenter or the next YouTube sensation, it’s time to shine on camera.
Nailing it or failing it?
My number one tip – the iPhone flip!
This is my secret weapon! The ability to be your own coach and critic is essential to on-camera success. Enter your name and email to the right and I’ll teach you the iPhone Flip. It’s a technique that will help you assess your on-camera presentation in minutes without having to leave your room. Oh and did I mention it’s free?
Enter your details to watch the FREE iPhone Flip video
CHAPTER 1. So, you’re feeling nervous?
Techniques to help you control your nerves and present with confidence
CHAPTER 2. What the hell should you wear?
Everything you need to know about dressing for on-camera success
CHAPTER 3. Now, what on earth are you going to say?
Helping you understand and polish your key message so you always stay on-point and engaging
CHAPTER 4. It’s how ya say it!
Techniques and tips to look confident on screen (even if you’re not feeling it)
CHAPTER 5. Insider’s guide to the media
Detailed overview of the Australian media – decoding the lingo and helping you put the best foot forward, regardless of what network you’re walking into
CHAPTER 6. If it goes a bit pear shaped
Dealing with tricky questions and negative feedback
CHAPTER 7. So, you want to be a YouTube star?
Presenting & producing professional video content (on a budget)
CHAPTER 8. Pep talk
Everything you need to hear to light that final spark of confidence before you step into the spotlight!
"I just landed my dream job and I could never have done it without the media training I did with ShellShocked Media! I got invaluable tips and tricks from her vast media industry knowledge. It is because of her I nailed my first ever TV audition!"
"Shelly has run media training sessions for our David Jones Ambassadors. She has an innate understanding of Australia's media scape, and her experience and finesse both as a journalist and as a talent herself establishes her as a true expert in the field."
"Shelly came highly recommended and didn’t disappoint. I now have confidence and presence in my presentations and on camera all thanks to Shelly’s amazing work."
"I'm a heart and lung surgeon so presenting to camera was foreign to me. I did media training with Shelly before shooting a documentary for ABC. She helped me understand the importance of preparation and gave me the confidence to present in my own style. It's also helped me deliver more dynamic speeches at conferences."
"I was a nervous speaker and felt uncomfortable in front of the camera. Shelly’s course gave me the skills to distil my message and the confidence to use my tone and body language to deliver the message in a powerful way. One year on and I still run through her advice prior to having to speak in public or on camera. Thank you Shelly!"
"I thought I could speak without an issue because I do this everyday in front of clients & colleagues. Why would it be any different when it comes to talking to the media? Well... when it comes to being in the public eye you get put on the spot, you can waffle, get stage fright, talk 100 miles an hour, talk about stuff they don’t want to hear and the list goes on. So I highly recommend that you get some media training to learn this skill. Look no further than Shell Shocked Media."
“My media training with Shelly and Darren was brilliant. It has given me the confidence and skill to perform well in a broad range of media activities. Shelly’s extensive media experience gave me valuable and practical insights that I utilise every time a media opportunity comes my way. The training is very thorough and tailored to your goals which I really appreciated. Importantly, Shelly calls it how she sees it, but also makes it so much fun along the way. Highly recommend!”
"Shelly Horton is dynamite. She exudes energy and focus and is all about ACTION. This course is empowering and exciting and there is nothing passive about it, which is the best way to learn. Shelly demands that you step up and step up you do. And you laugh your head off. Shelly, I'm so glad you don't do beige. I can't thank you enough for the kickstart you gave me in developing the Dr Dragon personality, the you tube channel goes live in August 2018."
"The practical nature of Shelly's media training is what really stands out. Her hands on approach adds value you cannot get elsewhere. Shelly has a way of making you feel extremely comfortable in an environment that can often be confronting. Since completing her training I have been thrown into the deep-end and have played her methods back to myself before every interview - lifesaving!"
"Shelly Horton understands media. Whether it's live presentations, radio or TV, she's been there and done it all .... really well. She brings that experience, enthusiasm and confidence to her training sessions, which are focused, relevant ,empowering and fun. I came away from my sessions with Shelly with lots of practical tips and a tool box of techniques for the the various forms of media I encounter. I can highly recommend Shelly to take you to the next level and beyond in media and presentations."
“Shelly keeps it real, her approach is simple and tailored to your specific style. She is generous with her experience and knowledge and I felt ten feet tall after my media and presenting training with Shelly. Camera dynamo Darren helps you understand the connection with the camera - I loved it and can’t recommend ShellShocked Media highly enough”
"I would highly recommend Shelly for any media training you may need, it will be a laugh a minute, but I can promise you, that you will be learning the whole way! I now host my own radio show every week, and these days are far more comfortable at public speaking and even talking in front of the camera!"
"Working with Shelly and the ShellShocked team has been an incredibly rewarding experience. The work we have done together for me personally has been useful across a variety of platforms, from media interviews to presenting on stage and all the way to the boardroom for business pitches. Shelly is a master when it comes to nailing key messages and is my trainer of choice for clients who need presentation and media training. For anyone wanting to build a personal brand or take on the role of company spokesperson, Shelly’s services are a must!"
"As a dog trainer, I realise how much incorrect & out dated information is out there, so I want to be able to talk clearly and confidently to media to spread the right message. But I'd NEVER done interviews before. Shelly taught me how to prepare and be ready. She gave me the tools and tricks of the trade to be able to look straight at the camera and talk properly. No "umms", no "errs" ... get your points across! Speaking to the media is a skill, and her training put me on the right track. Thanks Shelly! "
"Shelly's training was invaluable in building my media skills and confidence. Her wealth of experience in so many media settings provides a sound platform for the training. Her warmth, patience, engagement and encouragement were the icing on the cake. I would encourage anyone – whether you have no media experience or a lot - to consider undertaking her training."
“My training with Shelly gave me the confidence and clarity to convey and communicate in a way that is concise and to the point. The training was immediately effective and beneficial. I believe that the training Shelly provides is vital for anyone that has media and interview commitments and you would struggle to find a more experienced and fun mentor in media training than Shelly.”